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This will be short and sweet.

I get a natural high when other people around me succeed and take action (except my competition). This is primarily why I am writing this post…for you.

Every day people tell me ideas. Some of them are about business and some of them are personal (about women, relationships, etc). I love hearing what direction people are going in. That’s what I love.

What I hate is when people aren’t taking any action to get there. If you never take any action you will never get any feedback AND if you don’t get any feedback you will never learn which direction is correct. You need to be willing to fall flat on your face and put your ideas on the line. You need to be like the caveman running into the tree over and over again to get an apple down only to find out that your cave buddy can lift you up to get one. No joke.

It’s important to take action, get rejected and feel depressed so you can come back to center. You need that feedback. Without that feedback you will be dependent on someone else taking action for you (your boss, professor, etc). You need to be a Ninja, be smart and take massive action to KILL IT!

What About Reading?

Reading books will not help you unless you are taking the information and crunching it into actions to get results. I read the Primal Blueprint last year but I would have never lost 30 pounds if I hadn’t completely changed my eating habits.

“You Are Your Own Driving Engine and You Are Your Own Break”

Your ideas alone are worthless. Take Action or Fuck Off.

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Is it healthy to have 2 or 3 businesses going on at once? While many people disagree, I think it’s not only healthy – it shows you can create assets for yourself. Maybe it’s because I just got done reading an epic Howard Hughes Biography. Hughes, as crazy and nuts as he was, had multiple things going at once and was worth 1.5 billion when he died (today that would be about 5.9 billion with inflation).

Howard Hughes in 1938 after he completed his famous around the world flight.

These multiple things were not only his passions (and vices) but also what people cared most about. Back then it was flying, producing the first bloody gangster flicks and displaying the sexual side of women in movies. It was an era when communication was not as easy at it is today, yet he somehow dominated with his playboy manner and exciting flight around the world. What can you take away from Hughes?

You need to know what people want, you need to have your two fingers on the pulse of the world. What excites people? What excites you? How can you create a product that will accommodate that?

Do you know your potential customers are alive?

The next thing I would say is don’t create something that pleases everyone because it’s impossible. Think about that and let it set in. Just as no unique human can please everyone, no unique business can please everyone. So many people (and businesses) go around and think they can please everyone. This is so far from the truth it makes me sick. It’s the kind of stuff MBA graduates come out thinking. It’s like they don’t have any sense of how a business actually works. They don’t know their potential customers are alive because they never have looked, found, listened or heard their pulse.

So today I am challenging you. Listen to society and people. You’ll be surprised at what you find and where the money really goes. After you know this, creating businesses that will be assets to you in the future is not hard. It’s just a matter if you will actually do it or not.

Tip: Learn how to organize your time and outsource things.

 

Everyone is an artist. It doesn’t matter who you are or where you come from. We each have things we are very good at and creatively use our minds to do these great things. But…

Do you ship your artistry?

steve jobs "real artists ship"

When I heard about Steve Jobs (CEO of Apple) coining that phrase it really hit it home for me. Everyone has got ideas, but not everyone actually delivers their products. Your art doesn’t have to cost money like Apples Iphone. In fact, money is completely irrelevant. What is not irrelevant is marketing.

People get confused by what ship it means. I bet you are confused right now. “What does he mean ship my art?”

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